Your life for a click? – Part 1

Companies proclaim the new click religion, with thousands of parishioners who assume expressions of obedience that, for a time, abound in our digital universe: “Click!” “Buy Now!” “Download Now!”

As a result of the penetration of digital media in the lives of users and consumers, brands evangelize their messages in the virtual community. One of the great benefits for them is the ability to measure each action, to provide transparency in the execution of strategies, to define key indicators such as engagement, ctr, reach, CPC, traffic, among others. But the most effective actions, those that can sustain a budget of the Marketing department come hand in hand with the click. Oh my Click! The marketing budget is at your feet.

Our daily click

As we know, the click became the cornerstone of any Digital Marketing campaign. As previously happened with the rating, now the professionals of the sector were little by little obsessing with this metric.

In addition to competing for permanence in a specific site, brands also bid for attention, which is a resource increasingly limited in users. Such is the case of the recent Facebook and Netflix updates that instead of waiting for the decision, they incorporate automatic playback of multimedia content.

Even the click is also responsible for marking an agenda, making visible the interests of the users from the selection of certain topics, which reflects trends, new habits and consumption preferences over the rest.

(To be continued…)